Brand Style Guide

Quick copy

Copy brand URL and main colors for decks, docs, and design files.

Brand page:https://potlock.org/brand

Colors:

#DD3345

#FEF6EE

#B8182D

We use the pot fondue emoji as our avatar. Logo pack and Figma:

Logo (from landing)

Brand page URL:https://potlock.org/brand

Use this link in decks and partner materials.

Primary

#DD3345

Tan

#FEF6EE

Dark red

#B8182D

The quick brown fox jumps over the lazy dog.

The quick brown fox jumps over the lazy dog.

We tend to use more optimistic graphics or 32-bit pixels. Example graphics from our blog and campaign assets:

Examples in Figma: Potlock Social Media, Chef, Extra. Lora header, often with a windows frame. Our Figma (main)

👍 Like this	💤 Not this
Enthusiastic: Hi friends, come join us for drinks and snacks at our Dreamforce afterparty!	Exuberant: Calling all revenue royalty! We're rolling out the red carpet for a Dreamforce afterparty.
Lighthearted: This is how drips.network uses dependency dripping.	Clinical: We surveyed 100 RevOps professionals about their day-to-day role. Here is what we found.
Techno-optimism: See how with one line of code we can bring the value of digital sovereign for each.	Smug: Who doesn't love some friendly competition?

Friendly, reliable, optimistic — the fun and cool funding stack that ships and educates.

Buttons and cards used on potlock.org. See Figma for full specs.

Brand filled

Brand tonal

Brand outline

Icon button

Card / container (used for sections on this page)

Rounded corners, light shadow, neutral border. Same style as cards in Blog, Quick copy, and feature sections.

Currently ideating a rebrand to make a more modern Silicon Valley look and feel to integrate into Fortune 500 companies.